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MelConnect

Melbourne Chinese community — connected across WeChat, Xiaohongshu & Douyin

Aggregate services, social content & creators from the platforms Chinese Australians actually use.

💬
92%
Melbourne Chinese on WeChat
Groups · Official Accounts · Mini Programs
📕
68%
Use XHS for local discovery
Reviews · Guides · Recommendations
🎵
54%
Watch Melbourne Douyin content
Vlogs · Tips · Live Streams
Platform:

9 results

Shanghai Street Dumplings

📍 Box Hill中文
★4.7
324 reviews

Authentic hand-made dumplings. 20+ filling varieties. Chinese & English menu.

🔍 Google 4.6(289)📕 XHS 187 notes🎵 Douyin 23.4K💬 Native (12)
📕🎵
DumplingsLunchDine-in
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Dr. Li Dental Clinic

📍 Glen Waverley中文
★4.9
156 reviews

Chinese-speaking dentist. Medicare bulk billing available. Weekend appointments.

🔍 Google 4.8(142)📕 XHS 43 notes💬 Native (5)
💬📕
DentalChinese-speakingBulk Bill
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Melbourne Chinese Film Festival

📍 CBD中文
★4.5
89 reviews

Annual Chinese language film festival. 30+ films, director Q&As, subtitled screenings.

🔍 Google 4.4(67)📕 XHS 312 notes🎵 Douyin 156K💬 Native (3)
💬📕🎵
FilmCulturalAnnual
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Chen & Partners Accounting

📍 Doncaster中文
★4.8
203 reviews

Chinese-speaking CPA. Personal & business tax, SMSF, BAS. WeChat consultations available.

🔍 Google 4.7(189)💬 Native (8)
💬
TaxBilingualSmall Business
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Little Dragon Mandarin School

📍 Clayton中文
★4.6
78 reviews

Weekend Mandarin classes for kids aged 4-16. HSK preparation. Cultural activities.

🔍 Google 4.5(56)📕 XHS 29 notes💬 Native (4)
💬📕
MandarinKidsWeekend
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Lunar New Year Festival 2026

📍 Chinatown中文
★4.8
512 reviews

Dragon dance, lion dance, food stalls, fireworks. Free entry. Federation Square & Chinatown.

🔍 Google 4.7(423)📕 XHS 1420 notes🎵 Douyin 2.3M💬 Native (15)
💬📕🎵
FestivalFreeFamily
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Wang's Auto Repair

📍 Springvale中文
★4.4
167 reviews

Chinese-speaking mechanic. Log book servicing, rego checks, tyre fitting. Fair prices.

🔍 Google 4.3(145)💬 Native (6)
💬
MechanicChinese-speakingAffordable
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TCM Wellness Clinic

📍 Box Hill中文
★4.7
198 reviews

Traditional Chinese Medicine. Acupuncture, herbal medicine, cupping. Health fund rebates.

🔍 Google 4.6(178)📕 XHS 95 notes🎵 Douyin 67K💬 Native (9)
💬📕🎵
TCMAcupunctureHealth Fund
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Momoyama Sushi

📍 Box Hill中文
★4.8
412 reviews

Premium Japanese sushi with omakase counter seating. Fresh fish daily. Chinese & Japanese-speaking staff.

🔍 Google 4.7(387)📕 XHS 256 notes🎵 Douyin 89K💬 Native (8)
📕🎵💬
SushiJapaneseOmakase
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Upcoming Events

Apr
12

Box Hill Community Market

📍 Box Hill Gardens💬📕
Free
Apr
19

Chinese Business Networking

📍 South Yarra💬
Paid
Apr
26

Dumpling Making Workshop

📍 Doncaster Library📕🎵
Free
May
3

Melbourne Chinese Writers Festival

📍 State Library💬📕
Free
May
10

Property Investment Seminar

📍 Glen Waverley RSL💬🎵
Paid

Market Opportunity

409K
Chinese in Melbourne
500+
WeChat groups for MEL
12K+
XHS posts tagged #Melbourne
8.5M
Douyin views on MEL content

📊 The Problem

  • • Services discovered via WeChat groups but info gets buried in chat history
  • • XHS Melbourne reviews exist but aren't linked to a directory — just scattered posts
  • • Douyin Melbourne vlogs get millions of views but no way to convert viewers to customers
  • • Each platform is a silo — no unified discovery across WeChat + XHS + Douyin
  • • Google/Yelp don't index Chinese-language reviews from these platforms

🎯 Platform Integration Strategy

  • • WeChat: Mini Program for distribution, Official Account for retention, JSSDK for share cards
  • • XHS: Aggregate reviews via API, cross-post listings, creator sponsored reviews
  • • Douyin: Embed video reviews, live stream events, creator referral program
  • • Unified analytics: track which platform drives most conversions
  • • Revenue: sponsored listings from businesses wanting cross-platform visibility

Platform Integration Roadmap

Week 1-2
WeChat Official Account setup + Mini Program skeleton. Register on mp.weixin.qq.com. Build basic search + listing pages in Mini Program.
Week 3-4
XHS content aggregation. Build crawler for #Melbourne #墨尔本 tags. Match XHS notes to directory listings. Display review counts + snippets.
Week 5-6
Douyin Open Platform integration. Register on open.douyin.com. Embed video reviews on business pages. Build creator partnership intake form.
Week 7-8
WeChat JSSDK share cards + group directory feature. Custom share thumbnails. Launch group directory with 50 verified Melbourne groups.
Month 3
Cross-platform analytics dashboard. Track: WeChat shares → visits, XHS review → clicks, Douyin video → bookings. Revenue: sponsored cross-platform bundles $200/mo.

Join the Community

Get weekly updates on Chinese community events and new services in Melbourne — across WeChat, XHS & Douyin.